Master's Choice is a premium dry dog food made from carefully selected ingredients of the highest quality, sourced internationally and locally, to ensure consistent and optimum nutrition, digestibility, and palatability. 

The product was developed in response to the need for a locally manufactured, readily available premium dog food which could compete with top imported brands in terms of quality, without being subject to the increasingly unfavourable rand-dollar exchange rate which negatively affects the cost to the customer of imported premium foods.