Master's Choice was scientifically formulated by BASF, an internationally recognised animal nutrition consultancy, to ensure that each product in the range contains:

  • the correct combination and levels of key nutrients for a properly balanced, complete diet;

  • nutrient-dense, highly digestible ingredients, which result in reduced, cost effective daily portions and smaller, firmer, more easily managed stools;

  • the exact blend of supplements required for optimum muscular and skeletal development and maintenance, enhanced coat and skin condition as well as increased resistance to disease;

  • totally natural energy optimisers to enhance performance of canine athletes, assist in weight reduction and counteract obesity, aid in convalescence and recovery after surgery; and

  • totally natural taste enhancers to tempt even the most fastidious and fussy eaters.